The Value of Video

What are the cold, hard facts surrounding the value of video with your customers? It turns out, it’s not surprising at all that engagement improves with the use of video, and skyrockets when using personalized video.

Your Challenge

Scale Customer Service

In a perfect world, your customers would be experts of their own policy and you would have unlimited time and resources to talk them through everything life throws at them. Yet, we know no one reads his or her policy until it is actually needed, because for most people, insurance is hard to understand. Wardlaw Digital helps decrease your number of calls by talking to them in a way they prefer.


Data-Driven Solutions

Keep It Personal

With personalized video, customers see your message with their data both on screen and through audio narrative. That leads to 50% engagement compared to non-personalized videos.

Keep It Short

Viewers will still abandon an engaging video that is too long. That is why Bluejay videos average only about 2 minutes each and still deliver answers to your policyholder’s biggest questions.

Keep it Scaled

Bluejay automatically personalizes thousands of videos for you. With helpful content, 92% of customers said their next steps were clear after watching their personalized video.


With retention as high as 120%, your customer will see your entire message (at least once), and that means they can, and will, act on it.


And that can multiply the effectiveness of your message by 2 - 4X.  Results like call deflection, up-sell conversion, customer retention and increased JDPower and NPS scores are in your future with Bluejay.

Key Benefits

Reduced Call Volume

There isn’t enough time in the day to answer every call and every question. Plus, many customers would prefer to get information online and on their own time. Personalized videos can decrease inbound calls by up to 42%, and that is a win-win for everyone.

Improved Digital Engagement

Emails sent with smart videos have seen an increase in click-through rate by 200%! That’s less wasted time for you, and added confidence that your customers are seeing the messages you send them.

The Added Touch

Personalized video brings back the human side to customer service in a fast-paced, digital world. Whether faced with filing a claim or staying safe during a catastrophe, Bluejay will help you remind your customers they are not alone. Now, you can give one-on-one attention to an unlimited number of policyholders all at once.

See For Yourself

Immediate Bluejay access and training.

Unlimited internal use across your organization.

See Bluejay in action with your customer base.